Brazilian hair straightening

Brazilian straightening 🌍 is able to please ladies with any type of hair: 👩🏻 it is done on both straight and curly curls. 👸🏻 The result is a brilliant "waterfall" 🧙🏻‍♀️ as from an advertising picture.

What it is?

Brazilian hair straightening (brazil keratin treatment) is a procedure that gives not only healthy shine to the hair, but also saturates its structure with keratin, making it denser.

Why does keratin straightening have such an amazing effect? To begin with, one should remember what human hair consists of: of three main layers - the inner substance (medulla), cortex, protective scaly cuticle - and chemical constituents (keratin, melanin, trace elements containing metal).

With frequent damage to the cuticle by chemical and thermal influences, its scales begin to bulge - like a lump. The complex protein keratin is a protein that is part of the protective coat of the hair. With its lack, the hair splits, becomes disobedient and lifeless.

The amount of this protein depends on race: it is least of all in curly hair of Africans (85%), slightly more in Europeans (90%). The highest rate is among Asians, it reaches 95%, due to the harsh climate with sharp drops and cold winds.

Therefore, saturating the hair with keratin seems to dress them in a kind of armor, making it straight and dense.

Brazilian straightening is a kind of keratin straightening. Why exactly Brazilian and what are its differences? In the early 2000s. it was in this South American country that innovative preparations were developed that can safely straighten the most naughty and hard curls with a pleasant bonus in the form of a healthy shine. They received the name Keratin Treatment (keratin treatment) and were originally just therapeutic agents. The new format has made a splash in hair care with its incredible performance.

Initially, the composition contained a large amount of formaldehyde (9-15%) and not the best quality keratin of plant origin. The effect was striking and lasted from 6 to 12 months.

However, the procedure was accompanied by an unpleasant odor and clouds of smoke, not to mention the questionable safety of the composition.

Scientists from the UK, Israel, and the USA began to develop a more gentle formula of the product and achieved significant success by creating drugs with a WHO-approved 2% formaldehyde content.

Soon, the formula was improved, removing completely the harmful component and adding high-quality hydrolyzed keratin based on sheep's wool.

Over the course of 2 years, this kind of straightening has become incredibly popular in the States. It appeared in the domestic open spaces already in 2010 and instantly won the favor of thousands of girls. Today the technology of Brazilian straightening is unique and effective, has a pronounced healing effect.

History reference

The unique technology of straightening curls with a long-lasting effect is called Brazilian keratin hair straightening for a reason. This is the merit of Brazilian scientists. At the beginning of the 21st century, they created special preparations that were supposed to heal and strengthen the numerous curls of local women. But the effect exceeded expectations - the curls became strong and surprisingly smooth.

The composition of the product included vegetable keratin of not the best quality and 9-15% diluted alcohol solution (formaldehyde). It was formaldehyde that provided long lasting results (6–12 months). The procedure also had disadvantages: an unpleasant smell, smoke. This prompted scientists from other countries: Great Britain, Israel, the United States to improve the composition of the drug.

In 2005-2007. the new formula of the straightening drug has earned worldwide popularity for the keratin procedure. In memory of the original sources of the technology, the name (Brazilian Keratin straightening Treatment) has been retained.

Straightening technology

The basis of the procedure is the application of liquid keratin, stretching the strands with an iron. Thanks to this sequence of work, keratin penetrates into the hair structure, fills it from the inside, making it beautiful and healthy. Sometimes this method of straightening is called Brazilian hair lamination.

Hair is daily exposed to tremendous stress: we style it with a hairdryer, iron, dry it, curl it, we are in the sun. All this harms the condition of the strands, they become dull, lifeless, split, brittle.

The Brazilian straightening procedure will help breathe life into tired hair: the curls become shiny, smooth, silky, even. This procedure solves the aesthetic problem, it truly heals the hair.

Service cost

The price of Brazilian straightening is quite high. It depends on several factors:

1. the main thing is the length of the hairline, this is due to the fact that for a short haircut it will take much less money and time than for a long one;
2. an important role is played by the number of hairs, their density;
3. the initial condition of the hairstyle is also important.

It should be noted that hair that is too short cannot be straightened, the procedure will be ineffective. Can be distinguished the average cost of the service, offered by salons:

1. straightening thick, long curls will cost 13-15 thousand rubles;
2. long, but rare curls will become smooth for 8-11 thousand rubles;
3. strands of medium length - 5-7 thousand rubles.

Straightening procedure

Let's take a closer look at the stages of straightening using the example of the Brazilian Blowout system. This procedure is carried out using a special mixture of the most useful natural ingredients: cocoa beans, annatto, acai, camu-camu. After application, each hair is literally enveloped in an invisible protective shell that protects the hair.

Application steps

1. The head is thoroughly washed with Brazilian Bloout shampoo. It contains the components mentioned above and helps to prepare the head for the further procedure. The shampoo opens the hair scales, allowing the subsequently applied formulation to penetrate better.
2. Next, the head is dried with a special agent. There is a saturation, nutrition of the bulbs, the shafts of each hair.
3. It is necessary to close the scales so that the hair remains flawless for a long time. To do this, you need to stretch all the strands with an iron. It remains only to rinse your head with warm water to remove excess funds, dry again.
4. The last step is to apply a protective mask containing the same components to the curls.
5. The effect of this procedure usually lasts about six months. However, the duration can be influenced by some external factors. So, the effect may last less due to wet weather, correctly selected products, and the skill of a specialist.

Care features

Proper care after the procedure is the key to maintaining the beauty of your hairstyle. In order to keep your hairstyle smooth, even, shiny as long as possible, it is necessary to follow the recommendations of a specialist:

1. After the Brazilian straightening, it is forbidden to wet the head for 2-3 days.
2. Within 5-7 days, it is undesirable to use elastic bands or hairpins, which can form creases on the surface of the hair.
3. Sulfate-containing shampoos should not be used, as they will destroy keratin, which will cause the hairstyle to become wavy and fluffy again.
4. You can cut, dye your hair about a week or two after straightening. The paint must be ammonia-free.
5. It is forbidden to visit the baths, saunas. The steam will dry out the curls, the keratin from them will disappear.
6. Use only special care products, then your hairstyle will remain perfect for a long time.

How to do Brazilian hair straightening at home yourself

You can straighten your hair at home using professional kits. Each of the funds is designed for a specific methodology, which is described in the instructions. Before using, consult with a familiar master.

The procedure is carried out in a ventilated area using gloves. The duration of the keratin sealing is selected individually, depending on the condition of the hair. They also use training videos and master classes.

TOP Popular remedies, the best formulations and kits for Brazilian hair straightening

Consider the best and most popular means for Brazilian straightening:

Cadiveu Brasil Cacau Keratin

The cadiveu brasil cacau straightening technology is included in the use of 3 products: shampoo, keratin straightener and fixing mask. Suitable for all hair types, as well as excessively electrifying and split ends. Hare for straightening fine frizzy and porous hair.

The composition includes methionine and glycine, hydrolyzed keratin, cocoa butter, panthenol, methylene glycol (forms formaldehyde when heated).

Belita-Viteks Keratin Styling (Active)

The formulations are used as conventional hair care products, but based on liquid keratin. Used as regular shampoos and masks designed for frequent straightening with irons. The composition contains many chemical compounds.

The product line consists of 7 products: shampoo, rinse, mask, serum, as well as gel, spray and styling varnish. Products are purchased separately. Reviews about them are contradictory.

Honma tokyo

The brand is the development of a Brazilian company. The products are presented in several types of sets: Coffee Premium with an emphasis on moisturizing, Plastica Capillar for deep restoration, Number One with an intensive care system, Escova de Melaleuca Blond for blondes and highlighted, Plast Hair Bixyplastia with oils for elasticity.

Each set consists of three products that do not contain pure formaldehyde. The firm gives guarantees for the effect for 6 months.

Cocochoco Keratin Treatment

The brand was developed by an Israeli company using Dead Sea gifts (salts and minerals), as well as herbal and fruit extracts. Two-phase straightening: technical shampoo and keratin composition. Not suitable for home use. The technology is mastered by masters who have undergone special training in "kokochoko". The manufacturer claims the effect is effective for a year with proper care.

In practice, the composition is not washed off for a maximum of 5 months. Suitable for all hair types. Requires additional moisturizing and styling products.

Brazilian Blowout

Product line developed in the USA. The funds are used by many celebrities of show business. For straightening, shampoo, straightening composition, mask and serum are used. The products contain only natural ingredients without formaldehyde and keratin produced in Brazil. Suitable for all hair types.

Eco wone

The line of products is the latest development in the world of keratin leveling. The product is 100% natural. Does not contain any formaldehyde derivatives. The smoothing effect is attributed to the action of cetyl alcohol. Thanks to 8 amino acids and extracts, the composition has a unique healing effect. The effectiveness is confirmed by customer reviews.

The tool instantly seals split ends and eliminates the problem of difficult combing. The main effect is straightening. There are sets for blondes and bleached. Suitable for both children and men.

Viure Definitive Keratin Expertise

The set consists of 3 tools. The composition includes a variety of extracts, vitamins and fatty acids. The effect lasts from 3 to 8 months. Used by professional craftsmen only. Ideal for all hair types. Does not contain formaldehyde and is a medicinal compound.

Kativa keratina

It is a three-phase straightening agent. Contains argan and shea butter to nourish and strengthen hair from the roots. It can be used at home in compliance with the basic rules. Suitable for all hair types.

Kerarganic

There are two straightening kits commercially available: the ORGANIC KERATIN SYSTEM and the Keratin System of Cacao. Both products are three-phase and are considered therapeutic and prophylactic agents. They use completely natural ingredients and are suitable for different ages.

Keratin research

The manufacturer of the line creates many sets for any of the consumers. There are trial kits as well as professional ones. The product is completely safe to use.

Inoar

The set is available for coarse hair (Inoar Moroccan) and soft (Inoar G Hair). Straightening is done in three stages. The composition contains a variety of extracts and white clay. Suitable for normal to coarse hair.

Hair care after Brazilian hair straightening

Straightened hair requires special care using sulfate-free shampoo (of the same brand as the composition) and firming masks.

Important. The shampoo from the kit is technical and can only be used during the procedure.

Additional care is needed in the first 7 days. The use of hairpins and elastic bands, any kind of weaving and frequent combing is prohibited. Shampooing is also not recommended.

In the subsequent period, it is necessary to use various firming moisturizing masks, protective sprays. It is undesirable to use an iron and a hairdryer.

Important. Do not use oil-based masks.

Hair coloring after Brazilian straightening

Coloring is allowed after 2-4 weeks after the Brazilian straightening. However, the opposite effect is possible. Ammonia or hydrogen peroxide (permanent dyes) erodes the texture of the hair to set the color. The effect of straightening with keratin will not last long. It is optimal to paint the strands 7-10 days in advance.

Pros and cons

Like any method of influencing hair, Brazilian straightening has its positive and negative sides. Let's start with the pleasant:

1. this procedure is available for any type of hair, even as complex as Brazilian hair. Moreover, you can straighten curls after a perm;
2. in addition to an impeccable appearance, the hair is healed. Each subsequent procedure thickens the hair shaft, adding volume to the hairstyle;
3. there is no need to style your hair every morning, as it is always even, perfectly smooth, obedient.

Now let's talk about the negative aspects of this system:

1. the first trouble is the biting price, even for short hair you need to spend several thousand;
2. despite the fact that the effect lasts for about six months, it is necessary to do a second straightening already in about three months after the procedure;
3. the prolonged exposure to high temperatures on the hair is questionable (first a hairdryer, then a straightener);
4. the composition of the smoothing agent may contain a substance hazardous to health - formaldehyde. Here, of course, there is an insignificant amount, but the point is controversial.

What hair is it suitable for?

Experts who have been working on Brazilian straightening technology for a long time believe that it is suitable for all types of hair, including those that have undergone chemical straightening. But the ideal candidates for the procedure are girls with dry brittle hair that is highly electrified.

1. Happy owners of healthy hair can also attend the procedure, provided that the master carefully applies the composition from trusted manufacturers.
2. Keratin straightening is suitable for colored and highlighted hair, improving its appearance, making the shade richer and brighter, gives a mirror-like shine.
3. Brazilian straightening is also suitable for extended strands, but only a qualified specialist should trust this procedure. The smoothing composition has an effect similar to the conditioner, increasing the glide of the hair, therefore it should be applied with great care to the area where the extended strands are attached to natural ones.
4. The procedure is suitable even for men with hair length from 10 cm and children from 13 years old.
5. For expectant and nursing mothers, the procedure is not recommended, since there have been no clinical studies in this area and there is no exact information about the possible harm to the baby.

There are a number of contraindications:

1. taking antibiotics;
2. the presence of cancer;
3. asthma;
4. individual intolerance to the components;
5. fresh wounds, damage to the scalp;
6. hormonal disbalance;
7. alopecia;
8. diseases of the scalp (dermatitis, mycoses, psoriasis).

Tools and tools

For Brazilian straightening, special smoothing formulations with liquid keratin and some tools.

1. A hairdryer with a cold blower function, with which the strands are dried after treatment with keratin.
2. You will need a round comb to pull the hair out while drying.
3. A flat comb is needed to evenly distribute the composition through the hair.
4. Iron fixing the keratin layer. The salon uses expensive professional equipment with ceramic or tourmaline work surfaces and the ability to set the desired temperature.
5. Protective mask and 2 pairs of gloves: latex gloves will protect the skin from the applied agent, and thermal protective gloves will be needed to work with a hot iron.
6. Capacity for the composition.
7. Application brush or spray bottle.
8. Hair clips.
9. Protective glasses.
10. Ear pads that protect the client from accidental iron burns.
11. Air extraction. Since most products contain formalin, which releases formaldehyde when heated, keratin straightening is carried out only in well-ventilated rooms. In salons in the cold season, mobile hoods are relevant.

The above tools are used in showrooms. At home, you can also carry out a similar procedure, dfor which you will need:

1. hairdryer;
2. iron;
3. hairbrush with different teeth;
4. bowl and tassel;
5. gloves and mask;
6. clamps;
7. a room with a window and the possibility of ventilation.

At home, the procedure can be carried out with the presence of tools, professional cosmetics and experience. Therefore, it is preferable to entrust the beauty of your hair to the hairdressing specialists in the salon.

For Brazilian hair straightening, they use products from different manufacturers, the main difference between them is the composition and method of application. We offer for review several of the most popular products that can be found in salons.

Brazilian Blowout - a well-known line from an American manufacturer, until recently widespread in the USA and Canada. Jennifer Aniston became the face of the advertising campaign. The composition includes many natural ingredients, most of which are from Brazil: acai, camu-camu, annatto. An important feature of Brazilian Blowout products is the ability to perform various manipulations with hair after the procedure, without waiting 72 hours. The line includes: shampoo, balm, mask, smoothing serum, thermal protective agent.

You can find them at professional home cosmetics stores.

CocoChoco Is a popular brand that is popular in many salons. Israeli cosmetics for keratin straightening consists of the following products: smoothing serum, thermal protection agent, nourishing mask, shampoo with conditioner.Unlike other formulations, CocoChoco preparations have a cumulative effect, which allows in the future to reduce the number of visits to the salon, as well as a longer period of action - up to 6 months. But after the procedure for 3 days, no manipulations with the hair can be carried out.

For the effectiveness of the procedure, it is important not only to use good products, but also to observe the technology for performing Brazilian hair straightening.

Care

Having received the long-awaited smooth and straight hair as a result of Brazilian straightening, you must properly care for it so that the work of the master in the salon is not in vain.

So, the first 72 hours after keratin exposure is impossible:

1. wash your hair;
2. do hairstyles with hairpins, elastic bands and other accessories;
3. dry and style your hair with a hairdryer;
4. use a curling iron, iron;
5. apply any styling products;
6. wear hats (caps, hats, baseball caps).

The first three days is the period of fixation of the keratin film, so the hair should be at rest.

So that the beauty of the hair lasts as long as possible, in the period between procedures it is important to follow a number of rules:

1. wash your hair with sulfate-free shampoos (for example, Estel Otium Aqua, Natura Siberica, L'Oreal), since lauryl sulfate, which is contained in many shampoos, destroys the keratin sheath, and the hair will become unruly and fluffy again;
2. you can get a haircut no earlier than a couple of weeks after straightening;
3. the same applies to staining, and the paint should be chosen only without ammonia;
4. you should refrain from visiting the saunas and baths - hot steam will make the keratin disappear from the strand.

Any hair requires attention and proper care, so it will not be difficult to follow simple rules after keratinization. In this case, the result will delight you in due time.

Conclusion

Modern options for hair care offer a variety of products. Straightening with keratin using Brazilian technology has gained wide popularity. There are quite a few safe formulations on the market. Therefore, the procedure can be considered as curative and even effectively used at home.